Saldams Logistical Services Limited is a leading provider of comprehensive transportation and logistics solutions. We specialize in offering efficient, reliable, and cost-effective supply chain services, connecting businesses with reliable transport networks. As we expand our operations, we are looking for an innovative and driven Marketing Logistics Specialist to join our marketing team and help elevate our brand presence in the logistics industry.
Position Overview:
The Marketing Logistics Specialist will be responsible for developing and executing marketing strategies that promote Saldams Logistical Services’ offerings, while ensuring our logistics solutions are effectively communicated to key stakeholders. This role requires a combination of marketing expertise, an understanding of logistics services, and the ability to create compelling campaigns that drive business growth and attract new clients.
Key Responsibilities:
- Strategy Development: Create and implement marketing strategies that align with the company’s logistics and transportation goals, focusing on brand visibility, customer acquisition, and lead generation.
- Market Research: Conduct market research to understand customer needs, competitor offerings, and industry trends, using this data to tailor marketing campaigns for maximum impact.
- Brand Awareness: Develop and execute online and offline marketing campaigns to build brand awareness for Saldams Logistical Services in the logistics and transportation sector.
- Content Creation: Oversee the creation of marketing materials such as brochures, website content, social media posts, case studies, and newsletters to promote our logistics services.
- Digital Marketing: Manage digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns, ensuring they align with the company’s strategic goals.
- Client Relationships: Build and maintain relationships with potential and existing clients, identifying their needs and presenting tailored logistics solutions that meet their business objectives.
- Partnership Development: Collaborate with external agencies, vendors, and media partners to enhance marketing initiatives and improve the company’s digital and physical presence.
- Event Planning: Plan and execute marketing events, such as webinars, conferences, and exhibitions, to engage with potential clients and partners.
- Analytics and Reporting: Track and analyze marketing campaign performance, using data and insights to refine strategies and improve ROI.
- Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently and marketing initiatives are cost-effective.
Qualifications:
- Bachelor’s degree in Marketing, Business, Logistics, or a related field.
- Proven experience (3+ years) in marketing within the logistics, transportation, or supply chain industry.
- Strong understanding of marketing principles and logistics services.
- Experience with digital marketing tools, including SEO, Google Analytics, email marketing platforms, and social media advertising.
- Ability to work collaboratively with cross-functional teams, including sales, operations, and customer service.
- Excellent written and verbal communication skills, with the ability to create engaging content.
- Strong analytical skills and experience using data to inform decision-making.
- Creative thinking and problem-solving ability.
- Knowledge of logistics industry trends, challenges, and customer needs is a plus.
Why Work with Us:
- Exciting Growth Opportunities: Saldams Logistical Services is growing, offering ample opportunities for career advancement and professional development.
- Collaborative Environment: Be part of a supportive and dynamic team that values innovation and teamwork.
- Competitive Compensation: Competitive salary and benefits package.
- Impactful Role: Play a crucial role in shaping and promoting the marketing strategies for a growing logistics company.